4 Comments
Jun 19Liked by novapsyche

There is little surprising about this language, if you consider that western societies have racism hard coded into their very fabric.

There are people who matter and non people who don’t count.

That’s the real battle here. The embrace by the west of genocide and brutalisation of Palestine in both Gaza and the West Bank - exposes the sham of these supposed liberal progressive countries.

Expand full comment

Powerful, and the rule of three, especially when you (foot)note that the impact plateaus after that, is shocking. I think of Murdoch owning almost all the newspapers here, plus the commercial and national radio that generally follow these narratives and words .. Way more than three. And that awareness of this effect means you would seek to control at least three outlets in every 'market'.

Similarly using words as pejoratives enough times. 'Greenies' comes to mind.

I've been studying and workshoping supremacism language for a long time, particularly from worldviews - that's why markets is in inverted commas - and these quotes from the 3rd Reich study are like handing me a battery to keep going. Irrespective of exhaustion.

Thanks for your persistence and perspective.

Expand full comment
author

By the by, I’m always on the lookout for references regarding language use, especially as it links up with authoritarianism. If you have any accessible references with regards to supremacist language, as you mention, I’d be interested.

Expand full comment
author

Thanks for the feedback, Peter. Much appreciated.

The Asch study where that “rule of three” originates is a classic in psychology and is quite powerful, I agree. If you have the time, you might leaf through the paper. There’s much there I didn’t highlight as it didn’t exactly pertain to this particular topic; for example, there’s a minority of subjects but a substantial number (~16%, as I recall) who truly cannot determine what reality is when confronted with a unanimous verdict that is counter to the truth — they “bend” their perception to match the pronouncements of the group without having conscious knowledge of this process. It’s a fact to behold.

And you’re very right about cornering the market in media outlets. While the people who wrote the statutes mandating a limit on ownership of the number of newspapers did not know about the Asch effect, it’s certainly pertinent as the limitation is protective of this panopticon phenomenon. Of course, those statutes are being relaxed, to our real detriment.

And yes, this absolutely is an effect that happens with commercials and other repetitious forms of influence. Ever notice that in a commercial break you’ll often see the same commercial repeated in that short block? It’s a rapid form of reinforcement.

Expand full comment